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Worzalla Extends Deadline For “Reel It In For Reading” Ice Fishing Competition

Updated: May 23

Worzalla Extends Deadline For “Reel It In For Reading” Ice Fishing Competition


Worzalla announced that it has extended the deadline to its “Reel It In For Reading” ice fishing competition in support of the Portage County Literacy Council (PCLC) to March 7, 2021. The deadline has been extended due to frigid temperatures in early February and to allow more time for area residents to participate in the competition.


“We anticipate that many folks were not able to plan ice fishing outings earlier this month when central Wisconsin was experiencing such cold temperatures. Therefore, we’ve extended the deadline to allow more time for people to participate and help us raise funds for the PCLC and support literacy efforts in our community,” said Brianne Petruzalek, Vice President of Human Resources at Worzalla.


Worzalla announced the launch of this competition earlier this year, inviting the community to submit photos of their largest ice fishing catches. Worzalla has committed to donate $5 per entry, up to $1,500 to the Portage County Literacy Council and will award cash prizes to the entries with the largest catches. To honor the first-place winner, Worzalla will donate $500 to the school or community library of the winner’s choice.


The PCLC works with adults to help them achieve the ability to read, write, and speak English; in addition to understanding and using information to make decisions about their lives. Worzalla’s donation will go towards PCLC’s one-on-one tutoring and small group instruction programs.


The “Reel It In For Reading” ice fishing competition is open to all Worzalla associates and any community member residing in Portage, Wood, Marathon, Adams, Waushara, Waupaca, or Shawano counties in Wisconsin. Cash prizes and trophies will be awarded to those who catch the largest fish measured by length, with $200 going to first place, $150 going to second place, and $100 going to third place. An Honorable Mention category awards $100 to the Worzalla associate with the largest catch.


“Reel It In For Reading” Official Rules:

  1. No entry fee is required.

  2. Entrants will supply all the necessary photos along with their name, address, and phone number to the email ReadingFish@worzalla.com.

  3. Fish must be caught during the contest time period of February 1 – March 7, 2021.

  4. Each photo entry must be accompanied by the 2021 Worzalla “Reeling It In For Reading” badge which can be downloaded on Worzalla’s website www.Worzalla.com.

  5. Contest winners will be awarded by the biggest fish caught as determined by length, measured by the following rules: Fish must be measured from mouth to the tail. Photo must include the entire fish not just the measurement end. Participants should enter two photos, one on a measuring device/bump board – preferably not a construction measuring tape – and one of them holding the fish for future media uses.

  6. All entries must be received by 11:59 pm CST on Sunday, March 7, 2021.

  7. The decisions of the judges are final in all contest matters.

  8. Worzalla is not responsible for any personal injury or loss of personal property for any contest entrant.

  9. Entrants agree to have their name, image, and the picture of their winning entry used by Worzalla for promotional purposes.

  10. All winners will be announced by March 11, 2021. Prizes will be awarded following the announcement.

Worzalla also encourages the community, if they are able, to make a contribution to the Portage County Literacy Council’s mission at pocolit.org/donate.


Worzalla has a history of supporting a variety of causes in Portage County, including donating books to libraries and schools, sponsoring literacy and learning events, and participating in community-wide fundraisers and charity events. Worzalla prints many popular children’s books and is best known for being the domestic manufacturer of the popular Diary of a Wimpy Kid series.

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